Web Analytics Tools - The Perfect Tools For Understanding How Your Business Is Performing
Web analytics is a marketing tool that is used to measure and analyze data to inform an understanding of user behaviors across different web pages. These tools help in understanding the activity and behavior on a website and whether the customers like it or not.
What Are The Various Types Of Web Analytics Tools?
There are two main types of web analytics tools depending on how the data is being collected.
On-site or hosted: these are installed on your site with general analytics
Off-site: the data is collected from third-party sources and generates the analytics data about multiple websites through one single channel.
These have five different categories as well. The traditional tools help in analyzing and quantifying website data. The behavior analytics tools help provide user website behavior data. The content analysis and seo analytics tools help measure the content performance and how the website is ranked. Lastly, the customer journey tools determine the behavior of customers across multiple channels.
Why Are Web Analytics Tools Important?
There are different types of web analytics tools available that are used by different industries in a unique manner. Enterprise Web Analytics Software helps provide insight and data that can be used to create a better user experience for website visitors. It also helps with understanding customer behavior for optimizing a website for key conversion metrics.
With these tools, you can accurately track the effectiveness of your online marketing campaigns to help with future efforts too.
How Web Analytics Work?
Different web analytics tools perform a variety of functions. Open Source Web Analytics Tools is one category, which provides help for free. Other tools are useful in counting each time the page gets a visitor's click on it. These services also use cookies to track individual sessions and help in determining repeat visits from the same browser.
Best Web Analytics Tools
There are a variety of web analytics programs available in the market today. Wix Analytics provides a complete holistic view of the information gathered, and Yandex Metrica is quite accurate with its functions and help.