Web Analytics Tools

Keep track of the visitors to your website with Web Analytics Tool, which keeps every detail about the website’s traffic to optimize your website’s performance.c

Updated On Apr 2022

Open Source Web Analytics ToolsEnterprise Web Analytics Softwares
1

Adobe - Smart Web Analytics Provides Customers Insights And InformationMore

  1. Data warehousing and data feeds
  2. Multichannel data collection and analysis
  3. Advanced calculated metrics and flow analysis
  4. Marketing attribution and intelligence alerts
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2

Oribi - Smart Filters to Look Into Visitor Journeys on Your SiteMore

  1. Customizable and scheduled daily and monthly reports.
  2. Perfect suits for business professionals
  3. Tracks your site activity with no technical help.
  4. 24/7 active business analytics and auto reports.
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3

Google Analytics - Free tools to analyze the user’s behavior for growth of the businessMore

  1. Advanced implementation and migration guides
  2. Access unique insights and machine learning capabilities
  3. Analyzing and publisher products for business
  4. Easy to check the performance of marketing, products, and more
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4

Wix Analytics - Platform to create, design, and manage websiteMore

  1. Dropshipping and multichannel sales
  2. Website creation and security
  3. Boost website traffic and engage clients
  4. Community management and lead capture tools
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5

Matomo - Faster and user-friendly interface with GDPR compliantMore

  1. Customizable tools for every need
  2. No limitations on websites, users, and segments
  3. Time and money-saving guidance
  4. Secure and transparent analytics platform
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6

Mixpanel - Powerful self-serve product analytics to engage more usersMore

  1. Products key performance indicators
  2. Scalable infrastructure and data integrations
  3. Interactive reports, team dashboards, and alerts
  4. Data management and limitless segmentation
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7

Yandex Metrica - All-round web analytics with custom events tracking for business growthMore

  1. Built-in attribution models and automatic source markup
  2. Full customization and user-centric filtering
  3. Click and scroll heat maps
  4. Monitor spam filters and bot breakdown
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8

Statcounter - Visitors monitoring tool with fraud detection for businessMore

  1. Monitors visitors engagement and percentage
  2. Notifying alerts for individual visitors
  3. Track paid traffic and detect click fraud
  4. Analyze traffic trends over time
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9

Kissmetrics - Advanced analytics tool with easy integration with ShopifyMore

  1. Easy to optimize checkout funnel
  2. Lifetime value by customer type
  3. Generate more revenue per customer
  4. Easily integrate with Shopify
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10

Open Web Analytics - Free web analytics framework to analyze the customer responseMore

  1. Clickstream of anonymous user sessions
  2. Monitor analytics by using the dashboard
  3. API enables integration with raw data access
  4. The customizable web analytics framework
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11

Clicky - Real-time traffic analyzing and monitoring platform for optimum user-satisfactionMore

  1. View heat maps by page, visitor, or segment
  2. Monitors individual visitors and actions
  3. Reliable bot detection and blocking
  4. Highly detailed reports on every segment
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Web Analytics Tools - Track and analyze website traffics for promoting business

Web Analytics is the data in a website that needs a web analytic tool to view and organize into different reports with various breakdowns. It thereby helps in knowing people viewing the site.

Why Should You Choose Web Analytics Tools?

Web analytic tools help in actions and goal tracking in a website. But one must be very careful in choosing the best analytical tool as there are many. Open Source Web Analytics Tools is the free and open-source analytics in the web, letting one stay in control of how one instrument and analyzes the use of websites and applications. 

In Enterprise Web Analytics Software, selecting the web analytics vendor is very necessary that gives full data ownership and access to the data by helping businesses to remain fully compliant with the law.

Web analytics tools help along with knowing who visits the website and the location of the visitors. The page optimization tool helps make the website reach on top in the search engine. 

Pros and Cons of Web Analytics Tools

  • Help in actions and goal tracking on a website
  • Help in knowing who visits the website
  • Location of the visitors
  • It also does inbound link monitoring

Apart from having several other advantages, it might also have some cons if we do not use the proper analytic tool for our website. 

Best Among The Web Analytics Tool

Web Analytics is the collection, measurement, reporting of the data on the web and optimizing the web page. It is the way to understand how traffic in a website makes changes in the website campaigns. This best web analytic tool aims to access the data without reading through the online sales record. It also does inbound link monitoring and is similar to Google Analytics and ADOBE ANALYTICS, which provide real-time personalization for a great digital experience.

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